Brand Strategy

ClassIn Rebranding for the future of learning


Stakeholder Interviews

Expert Interview


Brand Design


The new technology has accelerated occupational transformation. Knowledge acquired from school is unable to adapt to the demands of younger talents in today's society. COVID-19 has also urged changes to the traditional education system. Knowledge becomes in flux. ClassIn, as an educational technology company, is dedicated to reforming the traditional teaching paradigm, and to integrating digital resources, and cultivating lifelong learning abilities for students.

With a deep understanding of the value of education in today's society, Touch helps ClassIn refresh a clear and powerful brand strategy, from brand mission, vision, to brand spirit. We also create a new visual identity based on this concept. The more powerful and dynamic brand identity is expected to reinforce its Digital DNA. Design as a catalyst to empower the education industry in the post-pandemic era. 

Photo by Touch

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