Adidas Reinventing the phygital retail experience

The future of retail experience is no longer distinguishable from offline or online. It's a seamless fusion where the pinnacle of physical and digital come together to create remarkable and unique retail experiences for consumers. 

With a mission to boost sales efficiency, Touch helps adidas in refreshing a better consumer retail experience that propels the brand forward, challenging yet exciting: transform physical spaces through tangible experiences that resonate with consumers and build a deeper connection with them beyond the walls of retail.

Photo by adidas originals, Edgar chaparro, Max Letek, Sporlab via unsplash